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Pinpoint Wax
Retail Brand Development
Pinpoint Wax became a fully realized brand concept, showcasing my ability to combine visual identity, environmental design, and creative presentation methods.
Pinpoint Wax is a conceptual retail brand created as part of my senior-level graphic design project. This fictional record store was designed with record enthusiasts in mind, helping them locate vinyl records from all over the world, including rare and hard-to-find pressings.
The use of The Sims 4 added an interactive and entertaining element when presented, helping to further conceptualize the usage of the brand in a visual space.
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